
ABOUT US
OUR CREED
Provide the best creative services at a fair price.
Succeed at the expense of no-one.
Treat customers as peers.
Use our voice and talents in the service of others to inspire positive change.
Prioritize happiness over money.


JEFF ACHEN
VIDEO PRODUCER | PHOTOGRAPHER | OWNER
Jeff Achen is owner, chief video producer and photographer at CallSign51. He is equally at home serving as part of a client's creative team or leading his own team of videographers and photographers on a wide range of photo, video, design and web projects.
After serving in the U.S. Navy aboard the USS Thomas S. Gates (CG-51) and earning his B.A. in communications, Jeff served as a Peace Corps Volunteer in Nepal. Upon his return, he completed an M.A. in communications and has since worked in television, print, multimedia journalism and as a digital marketing strategist.
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Today Jeff channels his passion and visual storytelling expertise into his creative service company, CallSign51, named for the hull designation of the Navy ship on which he served.
Jeff genuinely loves to serve others. He has always been inclined to work for service organizations and those people and institutions dedicated to civic engagement, community building, peace and conflict management.
Jeff lives in Lakeville, Minn., with his wife and business partner Jenny and their three children, Kaitlyn, Avery and Noah.
WILL SHELBY
FREELANCE VIDEO PRODUCER & EDITOR
Will is a trusted freelance videographer and editor with Callsign51. Will...

DAN ROLLINS
FREELANCE VIDEO PRODUCER & EDITOR
Dan Rollins is a seasoned video producer and storyteller with 16 years of full-time video production experience and more than 20 years as a professional voice artist. Throughout his career, he's worked with everyone from major national brands to small businesses and nonprofits, helping people bring their stories and ideas to life through compelling video.
With experience spanning every stage of production, Dan brings a creative and versatile approach to each project. From concept development, scripting, and storytelling to cinematography, directing, interviewing, editing, and voiceover, he understands what it takes to turn an idea into a meaningful visual story.
Dan believes great video starts with genuine human connection. He's passionate about helping people find their voice, feel comfortable in front of the camera, and communicate their message with confidence. He also knows video production can feel intimidating, so he makes it a priority to take the stress out of the process, create a relaxed atmosphere, and make the experience genuinely enjoyable.
When he's not behind the camera, Dan's favorite role is being a dad to his daughter, who keeps life full of adventure, laughter, and plenty of stories worth telling.
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MAURICE CHAMPION
FREELANCE VIDEO PRODUCER & EDITOR
Maurice specializes in documentary filmmaking. For over a decade, he's helped nonprofits and companies tell human-centered stories.
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As a Freelance Video Producer and Editor for CallSign51, he's at his best behind the camera: putting people at ease, asking the question that opens them up, and capturing the moment that carries the story.
His debut short film, Belonging, won Best Regional Film at the Ely Film Festival and was licensed by WaterBear Network and PBS Marquette.


AVERY ACHEN
ASSISTANT VIDEOGRAPHER
Avery is an assistant videographer and photographer. Avery has accompanied her father Jeff on a number of video and photography projects, including Lululemon, Nexus Family Healing and a variety of weddings.
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Avery is a 10th grader at Lakeville North High School.

COMPETENCIES
Final Cut Pro X + Motion
Scriptwriting + editing + storyboarding
Adobe Illustrator
Livestreaming
Photoshop
360Λ Video
Adobe Indesign
Voice-over work
Adobe Premiere Pro
Public Speaking
Basic Web Design + Hosting
Marketing & Sales strategy
USS THOMAS S. GATES
Ticonderoga-class guided missile cruiser